How It Started

So iLL was born from a deep love of climbing and creativity. What started with two brothers building home walls in Missouri and shapingholds at their kitchen table grew into a global climbing brand.

Driven by the idea of creating indoor playgrounds that inspire movement, we’ve always believed that climbing should be bold, fun, and accessible. Our early holds reflected that; wild, expressive, and unlike anything outside.

Over time, So iLL evolved. We now design climbing shoes, apparel, and gear that blends performance with lifestyle so you can climb hard, train smart, and live with purpose, wherever you are.

Our nonprofit 1Climb helps introduce climbing to kids around the world, creating access and inspiration for the next generation.

From basement walls to boulders, gyms to competitions.
We’re here to support your journey.
Thank you for choosing So iLL.